Google Expands Non-In-Stream Ad Placement Options
AdSense: Google broadens ad placement options beyond in-stream videos, offering advertisers more flexibility. Starting November 7, 2023, Google will let non-in-stream ads stay in one place on the screen. These ads can be placed in sticky implementations. This change is part of an update to the Video publisher policy.
What are non-in-stream ads?
Non-in-stream ads are video ads that don’t play within the video content itself. They can appear before, after, or around the video player.
What are sticky implementations?
Sticky implementations are ad placements that remain in a fixed location on the screen, even as the user scrolls or navigates the page.
Google Expands Non-In-Stream Ad Placement Options
Google is making this change to give publishers more flexibility in how they monetize their video content. Sticky ads can increase effectiveness compared to traditional non-sticky ads due to their higher visibility to users.
What are the requirements for sticky ads?
- Sticky ads must meet the following requirements:
- They must not cover more than 20% of the video player.
- Not interfere with the user’s ability to control the video player.
- Clearly labeled as ads.
Author’s Note:
So, sticky ads are like those ads that just stick around on your screen while you scroll. They make sure you see them for a longer time than regular ads. And because they’re always there, they’re more likely to grab your attention and get you interested. This means they can get more clicks and maybe even more people buying stuff.
It’s a big deal in the video advertising world! They finally realized that sticky ads are super effective in getting people’s attention and making them engage with ads. Google has established guidelines to ensure that the new feature does not negatively impact user experience, despite some concerns about its potential effects. This update will help publishers earn more money from their videos and make their ads more effective.
